DOWN THE FOX HOLE
The naming sponsor of the TAB Karaka Millions Race consistently delivers a premium hospitality marquee space atop of the hill for their VIP customers and invited guests.
Building on the success of the previous year we were tasked with creating a premium hospitality environment that was bold, colourful and unapologetically summer inspired, all set against the background of the brands signature colour palate.
We created an illustration of vibrant purple and pink Hydrangea, which we oversized and used to wrap the perimeter of the space. The motif was extended across ceiling panels throughout the marquee, visually lowering the ceiling and creating a more intimate atmosphere.
We Delivered:
Creative concept and environment design
Custom environmental graphic design and spatial treatment features
Start to finish production management
On-site fabrication, installation and art direction
A wall of Hydrangeas backdropped the bar while a bespoke horse sculpture delivered a visual anchor point in the centerpiece in the space.
The result was a bold and visually striking hospitality environment that came to life in the bright summer sunshine and continued to impress long after dark.
