THE KIWI
The NZB Kiwi is New Zealand's first slot race, created to become the pinnacle of the local racing calendar. With the country's richest winner's purse, it has quickly established itself as a landmark event.
The journey began with a world-first slot auction at NZB, where retired racing champions carried slot numbers into the auction ring, creating an atmosphere that exceeded expectations.
Successful bidders then attended The Kiwi Slot Draw in downtown Auckland, selecting and smashing a Kiwi egg to reveal their race position and build anticipation for the big event.
Every touchpoint was designed to bring The Kiwi story to life and heighten excitement around New Zealand's most anticipated new race.
We Delivered:
World-first race launch concept, experience and strategy design
Interactive slot reveal experience design and delivery
Premium event branding and environment design
Stakeholder & VIP experience design
On-site production management and event delivery
The NZTR Hospitality Pavilion welcomed slot owners and VIP guests to a premium race-day experience, showcasing the power of exceptional event design.
The programme earned outstanding feedback from stakeholders, executives, and racing fans, culminating in the key stakeholder receiving the industry's Biggest Contribution to Racing award later that year.
