Spark NZ Digital Customer Conference, Culture Leaders Launch, Super Achievers Awards

Spark NZ Digital Customer Conference, Culture Leaders Launch, Super Achievers Awards

Location


Viaduct Events Centre and SKYCITY Convention Centre

Client


Spark Digital

Year


2014

About This Project

Spark Digital partnered with Total Event to design and produce a live event for the annual internal customer conference. The objective was to deliver a mind-set shift from customer focused to customer inspired. Total Event employed a range of multi-media formats and inventive experiential design to successfully engage Spark digital employees across the brand strategy.

 

For the past 8 years, Total Event has been Spark Digital’s lead agency partner in delivering live event experiences for both their internal and external events. We work very closely with the Spark Digital live experience team to produce creative events that take their brand strategy into the live dimension.

 

We work in partnership with the Spark Digital live experience team to deliver the annual sales conference and this year for the first time in conjunction with the People Leaders conference totalling 800 Pax. The event spanned 3 days at the Viaduct Events Centre and culminated in the Super Achievers awards night at SKYCITY Convention Centre.

 

This event was designed to give internal teams the tools needed to enable customers to meet the brand strategy of unleashing the potential of all New Zealanders.

 

Total Event designed an experience concept that covered every touch point from registration and arrival experience through to technical environment design that reinforced the brand strategy using a range of multi-media tactics including digital, print, video and live experiences, incorporating huge 30m wide multi-screen LED displays a 20m long LED walkway, bespoke video content and choreographed live performances.

 

We managed all elements of the event production including event experience design, staging, venue logistics, catering, AV design and production, Registration and on site delivery. The Multi-media live event celebrated everything that had got them to this point and created excitement about the next steps.